michelle mielru
Senior UI/UX Designer
Hi, I'm Michelle, a Senior UI/UX Designer with 7+ years of experience in fast-paced startup environments. I design digital products, mobile apps and websites, with a strong foundation in graphic design and visual communication.Whether I'm building something from scratch or refining an existing product, I care about creating experiences that feel intuitive and visually cohesive. Good design isn't just about how something looks, it's about how well it works for the people using it.Outside of work, you'll usually find me with a cup of tea.
Selected Case Studies
Tap a thumbnail to explore in-depth case studies showcasing Michelle's work.
KOHBUS Driver needed a way to support drivers on the road — but a cluttered UI made critical information hard to find at the worst moments. Here's how I redesigned it from wireframe to launch.
How I redesigned and scaled a clinical messaging app — from a single-purpose tool to a full patient management platform for healthcare teams.
Redesigning a two-sided food ordering platform for hawkers and customers, focusing on simplified flows and engaging promotional features.
iPad tool for internal restaurant operations — queue management, table assignment, and guest seating across multiple floors.
Redesigning JomCharge: A UI/UX case study on improving EV charging app usability, aesthetics, and user experience in Malaysia.
Portfolio Links
More of my work, writing, and process on these platforms.
About
I'm based in Jakarta, Indonesia, and hold a Bachelor's Degree in Visual Communication Design from Bunda Mulia University. I started out in graphic design, and over time found myself drawn to UI/UX — where I could combine visual craft with problem-solving to make products that actually work well for people.
In 2022, I deepened my UX knowledge through Binar Academy's Bootcamp, focusing on UI/UX Research and Design. Since then, I've been designing digital products across mobile apps and websites, working mostly in fast-paced startup environments.
Michelle's Journey
My design journey started with anime-inspired drawings, which grew into a career in graphic design, and eventually into product design. That background gives me a strong eye for detail and an understanding of how visuals and usability work together.
Outside of work, I enjoy tea, farming simulation games, and pilates.